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The Bank
The 1960s marked a significant milestone in Philippine business
history as it signaled the beginning of a period of economic
liberalization. Specific measures to eliminate foreign exchange and
import controls were undertaken by the government in a move to
provide the country's economy with greater access to foreign trade
and technology. With this shift in the nation's economic policy,
came an era of economic expansion. The Philippines soon became the
envy of its neighbor-countries as it proved to be one of the most
advanced, high-growth economies in the region. It was also during
this time that the government saw the emerging need to sustain its
economic gains by liberalizing the entry of new banks into the
financial system.
It is against this backdrop that a group of visionaries led by the
late Recio M. Garcia saw the golden opportunity to contribute to and
share in the growth and progress of the nation by establishing one
of the first private development banks in the country and the first
banking institution based in Quezon City. Thus, with an initial
paid-up capital of P1 million, Quezon City Development Bank was
founded. It was organized under the Private Development Banks Act
through the support and assistance of the Development Bank of the
Philippines by way of counterpart equity investments and loan
rediscounting facilities. In the month of October 1960, Quezon City
Development Bank opened its doors to the banking public.
The Bank defined its goal and purpose as being "dedicated to
Philippine progress". That early, the Bank expressed its unwavering
faith in the dynamism and resiliency of the small and medium
enterprises (SME). Therefore, as it carefully laid down the
foundation for a productive partnership with the Filipino
entrepreneur, Quezon City Development Bank steadily grew throughout
its first two decades of operations.
The Metamorphosis
The beginning of the decade of the 1980s saw the rapid
deterioration of the country's economy. Its impact on a
fundamentally weak financial system led to the banking industry's
near collapse as the number of bank failures as well as the erosion
of public confidence in the financial system reached alarming
levels. As a corrective measure, monetary authorities introduced a
package of banking reforms that sought to create a healthier and
more efficient banking system. To promote stronger and bigger
banking institutions, the Central Bank of the Philippines raised the
required minimum capitalization of banks across all categories and
at the same time introduced universal banking, even as it encouraged
mergers and consolidations among banks. To stimulate competition and
enhance financial intermediation, the Central Bank undertook the
removal of interest rate ceilings on both loans and deposits, and
the elimination of the functional distinctions among the different
categories of banks. As a result, thrift banks which include private
development banks, ceased to enjoy their built-in interest rate
advantage over the commercial banks and were instead compelled to
compete based on an even-level playing field. As a whole, the
banking reforms were a welcome opportunity for the larger banks to
consolidate and engage in a free-for-all competition. It was then a
question of survival of the fittest. The Bank promptly responded by
instituting major structural changes needed to strengthen its
financial and organizational capabilities. The capital base was
increased to meet the prescribed minimum level. The Bank brought in
new blood to professionalize and muscle-build the organization. The
Bank also realigned its corporate strategies, structure, and systems
to gear up for heightened competition. And most of all, the Bank
reaffirmed its continuing commitment and support to the Filipino
entrepreneur. All these important changes were formalized with its
new name, Asiatrust Bank, in October 1982.
The years that followed saw the phenomenal rise in both the
Bank's resources and earnings which grew at a compounded annual rate
of 38% and 34% respectively during the period 1982-1990. New and
innovative banking products and services were developed in response
to the growing needs of its customers. In 1983, the Bank introduced
its checking account facility after it was granted the authority by
the Central Bank to accept demand deposits. Subsequently, the Bank
secured the Central Bank's approval to engage in Trust business
along with foreign currency deposits operations. In 1988, the Bank
launched its own credit card, the Asiatrust Bank VISA Card, through
its tie-up with Equitable Card Network, Inc. By 1991, the Bank
installed its first automated teller machine called the "Cash
Station" and became the 12th member of the Megalink, a consortium of
banks that operates a nationwide network of ATMs. The Bank also
secured new accreditations in the various special lending programs
of the government and multilateral funding agencies.
Strategic Alliances
In December 1990, the Bank forged a strategic partnership with
the Asian Development Bank (ADB), a distinguished international
development finance institution recognized worldwide as a "bank for
half the world". ADB is jointly owned and sponsored by 34 countries
from the Asia-Pacific region and 15 countries from Europe and North
America. In the last three decades, it has become a major force in
promoting the economic and social progress of the developing
member-countries in the Asia-Pacific region, where one-half of the
world's population lives.
ADB's equity investment in Asiatrust Bank, which is equivalent to
15% of the Bank's capital stock at that time, was in line with its
objective of promoting economic development in the Philippines by
catalyzing the flow of external and domestic funding to the private
sector. The new capital served to strengthen the Bank's financial
resources and capabilities.
In 1993, the ASEAN Strategic Capital Ltd. (ASCL), a
Singapore-based regional investment company, joined the Bank's other
shareholders through its 12% equity stake in Asiatrust Bank. ASCL's
fresh equity infusion provided the capital boost to support the
Bank's expansive thrust to reach out to new and growing Filipino
business enterprises.
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